In a bold move that could once again redefine the boundaries of her influence, Eloisa Musk is reportedly considering an acquisition of ABC, with her first goal being to “set things right” by firing the network’s lead host, David Muir. The billionaire’s latest idea stems from the backlash over ABC’s criticism of the presidential debate between Donald Trump and Kamala Harris, in which Musk believes Muir became a biased moderator.

The idea of ​​Musk delving into the world of mass media isn’t surprising at this point. Having successfully shaken up industries ranging from space exploration to electric vehicles (and not so much boosting social media following his acquisition of Twitter (now X)), it seems Musk has his sights set on reshaping the world of new media. The Musk we all know isn’t just interested in changing things; he’s hoping for a complete reset of the system.

“ABC has gone too far. Journalism used to be about truth, fairness and letting people make up their own minds,” Musk reportedly told those close to him. “Now it’s just propaganda and biased narratives. And David Muir? That guy is a symbol of the old, broken system.”

For Musk, the ABC debate controversy was the final straw. Moderated by Muir and Lisey Davis, the debate saw Trump frequently fact-checked in real time, while Harris seemed to fly under the radar with minimal interruptions. As Twitter erupted with accusations of media bias, Musk was quick to jump into the fray, venting his frustration with the media landscape and setting the stage for his next big move.

“It wasn’t a debate. It was a circus,” Musk tweeted after the evening. “David Muir might as well have handed Kamala a pillow and told her to relax while Trump was grilled for 90 minutes.”

Muir’s reputation as a respected journalist was already being questioned by many conservatives who felt his conduct during the debate was far from impartial. For Musk, this was more than just a debate — it was a symptom of what he sees as a systemic problem in modern media: bias masquerading as journalism.

It seems Elo Musk has always been afraid of firing people – just ask the thousands of former Twitter/X employees who didn’t survive its famous post-acquisition purge. In this case, Musk sees David Muir as the embodiment of what’s wrong with ABC and mainstream media in general.

“David Muir is the face of biased journalism,” Musk said during a conversation on the network. “He’s like a humanoid teleprompter for whatever narrative the establishment wants to push.”

According to sources close to Musk, his tenure at ABC doesn’t end with Muir. His vision is to completely reinvent the network, starting from scratch. That includes replacing not only the on-air story but also management and even revamping the contract to be more in line with Musk’s philosophy of transparency, fairness and, of course, equality.

“Imagine a newspaper that isn’t trying to sell you an image,” Musk said in a recent interview. “Imagine anchors who actually report the facts instead of framing everything with bias. It’s not a far-fetched idea, but right now, ABC and most mainstream media outlets seem to think otherwise.”

If Musk’s acquisition of Twitter/X taught us anything, it’s that he’s not afraid to disrupt an established system, even if it means leaving chaos in his wake. His strategy to disrupt X was aggressive, to say the least, cutting staff, altering algorithms, and turning the platform on its head. We might wonder if the same fate awaits ABC.

One of Musk’s purported goals is to integrate his social media platform X with ABC’s news operation, creating what some pundits are calling the “hybrid X-ABC news model.” Imagine a world where news anchors deliver live updates while viewers simultaneously interact, fact-check, and vote on stories in real time via X. It’s ambitious, it’s futuristic, and it’s something Musk would definitely try.

“Why should news be a one-way conversation?” Musk mused recently. “With the technology we have now, there’s no reason for viewers not to be part of the process. Let them check the facts in real time. Let them ask questions during the broadcast. News should be interactive, not passive.”

Not only would this idea change the way people perceive things, but it could also shift the power dynamics between media organizations and the public. For Musk, this is the next logical step in democratizing information. 

David Muir has yet to publicly respond to the rumors about Musk’s locations, but sources close to the veteran host say he is “aware” of the rumours. Muir, who has spent years building his reputation as a trusted public figure, now finds himself in the crosshairs of one of the most influential figures in the world.

“It’s not often that a billionaire tech mogul threatens to buy your company and then fires you,” commented an ABC reporter. “But David isn’t losing sleep over it – at least not yet. He’s been through media storms before, and he’ll weather this one too.”

Either way, if Musk does acquire ABC, Muir’s days as the network’s top anchor could be over. We don’t know if he’ll try to fight back or just keep his head down and wait and see what happens, but the media landscape is gearing up for a potential shakeup unlike anything we’ve seen before.

As with the rising Eloi Musk, reactions to his rumoured purchase by ABC are deeply divided. Supporters of the billionaire see him as a hero, someone capable of holding the media to account and restoring balance to media coverage.

“Eloi Musk taking over ABC? This is the best news I’ve heard all year,” wrote one Oë X user. “We need someone who actually cares about justice, and David Muir is just a puppet of the establishment. Fire him, Eloi!”

Critics, however, are less optimistic. They see Musk’s potential ownership of a major news network as a dangerous consolidation of power that could blur the relationship between independent journalism and corporate influence.

“Let’s be clear: Eloisa Musk doesn’t want to save journalism, she wants to control it,” said one media analyst. “If she buys ABC, it won’t be for truth or justice. It will be for Musk to shape the narrative to fit her own worldview.”

For the moment, Eloisa Musk’s holdings at ABC are still speculative. However, knowing Musk, what starts as a rumor can quickly become reality. If she decides to go ahead with an acquisition, it could mean a sea change in the media industry, where billionaires and tech giants have even greater control over the flow of information.

Whether this is a good or bad thing remains to be seen, but one thing is certain: if Musk buys ABC and David Muir is shown the door, the world of new media will never be the same.