NFL and Taylor Swift begin negotiating a $1 billion deal for Swift to play at Super Bowl 59.1

The superstar singer rejected a late push for her to wow the crowds in Las Vegas earlier this month as boyfriend Travis Kelce’s Kansas City Chiefs dramatically beat the San Francisco 49ers. Taylor just wanted to enjoy the game after making a mad dash from Japan, where she was on her Eras Tour, to Sin City.

Another insider speculates that if Taylor performs and the Chiefs win for the third year in a row, “it will be the biggest sports event ever broadcasted in America” and that watching figures could reach a record-breaking 140 million.

Hardcore NFL fans may squirm whenever the camera swings to the Anti-Hero phenomenon, but her impact on the league’s popularity cannot be underestimated. “Taylor’s relationship with Travis is probably the best gift ever made to the NFL,” a person who works as an NFL business consultant said, smiling.

“It’s a huge win-win for the league, and for them.”