Why is Taylor Swift so famous but always ‘far away’ from fashion brands?

Despite being one of the most famous stars in the world, Taylor Swift has never encroached on the fashion industry.

While most top stars have close partnerships with luxury brands, Taylor Swift is completely on the sidelines.

Looking at the singer’s fame and influence, many people ask the question: Why did she not become a global ambassador or appear in major promotional campaigns of top fashion houses?

Many opinions say that, because Taylor Swift’s fashion sense and style are not good. However, this was quickly refuted as everything could be solved by hiring a good stylist.
Taylor Swift’s simple fashion sense (Image: ELLE).

According to cultural journalist Emily Kirkpatrick, the absence from prestigious front rows or global fashion campaigns is part of Taylor Swift’s meticulously crafted personal brand orientation.

Kirkpatrick found this to be a way for the singer to let the world know she was always who she was without words.

Although Taylor Swift can completely put on the rarest and most luxurious designs, Taylor Swift chooses lesser-known brands. On many occasions on the street, the singer was seen wearing a handbag from Mansur Gavriel, worth $ 895 (more than VND 22 million).

As a result, the sales of this brand spiked. Even when it’s out of stock, there are thousands of people willing to sign up to wait in line to buy the same design Taylor Swift uses.
Taylor Swift walked down the street looking simple (Picture: GC Images).

In fact, the series of designs Taylor Swift wears in everyday moments come from high-end fashion houses but are less common.

Typically, during her appearance at the Super Bowl LVIII sports event, the singer wore jewelry worth up to $ 31,000 (equivalent to more than VND 763 million) of the jewelry brand Shay Jewelry.
Taylor Swift wore “huge” jewelry to watch “Super Bowl LVIII” (Image: @taylorswiftstyled).

Only when appearing on the red carpet can the audience easily recognize Taylor Swift wearing designs from famous fashion houses.

On occasions to participate in such events, Taylor Swift’s MIV (index of media influence) often reaches the million dollar mark.

Not only that, the singer’s personal Instagram account also has up to 281 million followers, bringing very high media value when combined with fashion brands.
Taylor Swift wears a Gucci dress at the ‘Golden Globes 2024’ awards (Image: Vogue).

According to SCMP, the answer to all the above questions is simply that Taylor Swift became a billionaire thanks to her cult music career. She doesn’t need another side to cement her name and doesn’t want to be tied up in image contracts with third parties.

“Taylor Swift has power in her hands. She just needs to rely on her music and her fans. She also doesn’t need approval from Anna Wintour or the fashion world because at this point, Taylor Swift is bigger than fashion,” said Hanan Besovic, a fashion blogger who owns IDeserveCouture.