Once again Travis Kelce knew just what to say to make Taylor Swift fans buy his jersey (though we’d all really like to get our hands on a Kristin Juszczyk original).

On January 26, Kelce briefly spoke about his relationship with the 34-year-old pop star during a Kansas City Chiefs press conference. Discussing his new level of fame, Kelce told reporters it would be “silly” to say he didn’t “notice it go up” given last year’s Super Bowl win and how he lives his “off-field life.”

“I brought this upon myself and I do enjoy having fun with it all,” Kelce said. “My biggest thing is making sure my focus is right here in this building.”