”Eras Tour”, how did Taylor Swift become a billionaire?

Taylor Swift’s total assets are said to have surpassed the $1.1 billion mark. In an analysis dated October 26, 2023, financial analysis company Bloomberg commented that she is one of the few stars to achieve this level of income solely thanks to music activities…

An American entertainment “gold rush” is underway, and the driving force behind it comes from just one individual: Taylor Swift. Her record-breaking The Eras Tour is considered the most lucrative music series in American history.

Bloomberg Billionaires Index said Taylor Swift’s total net worth has increased to $1.1 billion thanks to the tour. Chris Leyden, director of growth marketing at SeatGeek, previously told CNN that Taylor Swift’s The Eras Tour has the potential to write a “textbook” on entertainment economics. She’s not just a performer – she’s an economic phenomenon.”

Survey data research firm AskPro provided exclusively to CNN in August showed that The Eras Tour earned about $2.2 billion in ticket sales in North America, while the tour had not yet ended and continued. tour in North America next year. In the New York Post, financial analyst Callie Cox said that every weekend, the cities where singers perform earn millions of dollars. Tourists flocked in more than usual, leading to a sudden increase in demand for hotels and restaurants.

The Eras Tour is considered the most lucrative music event series in American history

The final six nights of the tour in Los Angeles are estimated to bring in an estimated $320 million for the city, according to the California Center for Jobs and the Economy. Santa Clara, a technology city located in Northern California, was renamed “Swiftie Clara” during the concert days. In Seattle, fans’ dancing caused a tremor equivalent to a 2.3 magnitude earthquake.

This November, the 1989-born star will go on an international tour of 146 shows, with stops in South America, Asia, Australia and Europe. According to estimates by Peter Cohan, Associate Professor of Management at Babson College, The Eras Tour is expected to bring the star born in 1989 a profit of up to 4.1 billion dollars.

The above estimate is given in the event that Taylor “pockets” a standard split of about 85% of tour revenue, with an average ticket price of $456. The Look What You Made Me Do songstress’s income is predicted to be the highest from a tour for any musical act ever – greater than the GDP in a year of 42 countries. family.

But the impact of The Eras Tour goes beyond what Swift “pocketed”. In an effort to gauge concert goers’ spending, software company AskPro interviewed 592 Swifties (Taylor Swift fans) in an online survey. Based on their responses and average concert attendance, the company estimates that Swiftie spent around $93 million per show — a staggering amount, not just on tickets but also on merch (idol-related goods), travel expenses, hotels, food, and costumes.

Add it all up, and by the end of the tour in the United States alone, the result was a $5.7 billion boost to the country’s economy. That’s enough to give $440 to every person in Swift’s home state of Pennsylvania, or almost enough to send every American a $20 bill.

Not stopping there, “Taylor Swift: The Eras Tour” – a movie about Taylor Swift’s tour, broke the record of the blockbuster Spider-Man: No Way Home, reaching 26 million USD for pre-ordered tickets. In its opening weekend, the pop singer’s concert film grossed about $96 million at the box office in the US and Canada, becoming the highest-grossing concert film in North America in its opening weekend, according to AMC.

Eras Tour ticket sales alone have revived the entertainment industry after the pandemic recession

In a discussion with filmmaker Emma Thomas, talented director Christopher Nolan mentioned the decision to release Taylor Swift’s concert film directly with the AMC theater chain instead of through distributors. Accordingly, he believes that this is a step of great value in the current context. “Her concert film is shown directly in theaters instead of through distributors and it will make a huge amount of money,” said the owner of the work Oppenheimer.

By bypassing major distributors and signing a direct contract with the AMC cinema chain, Taylor Swift will receive 57% of theatrical revenue. This amount will normally belong to the distributor. Not only Christopher Nolan, even the CEO of Fathom Events – Ray Nutts – also said that the decision to release The Eras Tour directly in theaters will change the future of cinema.

Meanwhile, Billboard recently posted a list of artists present in the nomination categories of the 2023 Billboard Music Awards. Among them, Taylor Swift is the most prominent artist with 20 nominations. With a huge number of nominations, Taylor Swift is completely capable of surpassing Drake to become the artist with the most trophies in Billboard Music Awards history.

At the present time, Drake is still the record holder with 34 awards. In addition, Taylor can also break the record for receiving the most Billboard awards in one night. This record also currently belongs to rapper Drake with 13 awards in one night at the 2017 awards ceremony. In fact, even though Taylor Swift did not break Drake’s record, the female singer was still a “phenomenon” at the awards ceremony. Billboard Award. At the present time, the singer born in 1989 is the female artist with the most Billboard awards of all time with 29 wins.

The documentary The Eras Tour has continued to make waves throughout North America over the past 2 weeks

It can clearly be affirmed that Taylor Swift has become a cultural phenomenon, further promoting the 33-year-old star’s influence on the economy. The star will re-release a remake album today, October 27– “1989 (Taylor’s Version),” which earned a total of 10 Grammy nominations at the time of its original release.

Taylor Swift announced in 2019 that she planned to re-record her first six studio albums after her former label sold her master recordings. Since then, she has released the album “Taylor’s Version” for “Red”, “Speak Now” and “Fearless”. According to Forbes, Taylor Swift can now stand on par with Rihanna, who became a USD billionaire in 2021.