Former Friends star Jennifer Anniston has stripped off for a s*xy ad campaign to promote her new perfume range.

Former Friends star Jennifer Anniston has stripped off for a s*xy ad campaign to promote her new perfume range.

The black-and-white snaps see the 41-year-old actress semi-nude on a beach with her arms covering her assets.

Aniston was in London today for the launch of the fragrance at Harrods.

The fragrance, which the star describes as “s*xy and clean…floral but not too flowery”, appears to have undergone a last-minute name change, with earlier publicity material referring to the scent as Lolavie.

The perfume, which will be sold exclusively at Harrods priced £23 for 30ml and £36 for 85ml, is now simply called Jennifer Aniston.

The launch comes amid a busy 24 hours for the star, after she successfully obtained a restraining order against a stalker

Jason Peyton, 24, was arrested last week after he was spotted staking out the star’s home for eight consecutive days.

Police reports say he has “a history of violence and criminal stalking”.