Emma Watson Prada Milan Fashion Week Fall 2024

PHOTO: VICTOR BOYKO/GETTY IMAGES

Emma Watson has taken her side in the hair-parting generation wars. The 33-year-old actress arrived at the Prada fashion show at Milan Fashion Week yesterday with her hair brushed in a deep millennial-approved side part, letting her fans know where she stands in the battle between middle parts and their slightly off-center sisters. Back in 2021, TikTok users drew the line between millennials and Gen Z, deciding that middle parts were for the youth and that older women preferred side parts. The Pew Research Center puts 33 in millennial territory, so it would make sense for Watson to stick to the tried-and-true part placement.

The Harry Potter alum wore a sheer, blue-and-white floral-print dress with lace trim to the presentation. She layered an open, dark blue coat over it and pushed the sleeves up for a more laid-back vibe. She finished the look with a thin white belt, pointy tan Prada-logo heels, and a few bracelets. Aside from her hair, her beauty choices included a soft smoky eye and defined brows.

Emma Watson Prada Fall/Winter 2024 Milan Fashion Week

VITTORIO ZUNINO CELOTTO/GETTY IMAGES FOR PRADA

Back in 2022, Emma Watson partnered with Prada to be the face of its Paradoxe perfume — and even directed herself in the ad for the fragrance. The clip marked her directorial debut and that creative freedom was part of why she decided to work with Prada.

“For her involvement in the Prada Paradoxe campaign, Emma Watson made a single request — to direct the film herself,” the brand said in a press release at the time. “Watson’s directorial debut is an empowered celebration of what it means to be a living paradox. She breaks the mold of the muse to be both in front of and behind the lens, writing her own script and narrating her story, redefining codes to represent her most authentic self.”

Fans know that Watson is laser-focused on sustainability, which is another reason she decided to team with Prada. Paradoxe is refillable, which means that fans don’t need to buy new bottles when they’re out and can bring their empty container to a retailer and get it topped off when they run low.

“Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions,” Watson said. “It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.”