It might be hard to truly put a number on the financial impact that Taylor Swift’s romance with Travis Kelce has had on the NFL. But over $300million seems like a good place to start.
It’s clear that Swift’s dating life has taken a front seat in the world of American football this season, bringing in viewers not only to the Kansas City Chiefs but across the NFL landscape.
According to data from Apex Marketing Group (via Front Office Sports), Swift has reportedly generated a ‘brand value’ for the Chiefs and the NFL in the area of $331.5million this season.
That data puts a value on print, digital, radio, television, highlights, and social media monitoring for Swift ever since she attended her first game in Kansas City back on September 24 up to the Chiefs’ divisional round game against the Buffalo Bills.
Per Apex’s president Eric Smallwood, digital content and online news generated the most value ahead of social media.
That $331million was a significant jump from when Apex last tracked her ‘brand value’ for the Chiefs and the league back in October – at the height of ‘KelSwift’ mania.
Back when they were photographed in New York City on a date, she had generated $166m up to that point.
Taylor has gone on to attend 12 of the Chiefs’ 18 games this season – including all three of KC’s playoff matches in the run up to Super Bowl LVIII.
Now, there’s a question of whether or not she’ll be in attendance at the Big Game itself – considering she has a heavily congested schedule.
Between now and Super Bowl Sunday, Swift will be at the Grammy Awards and will be playing a four-show stretch at the Tokyo Dome in Japan. The last of those shows comes the day before the Super Bowl itself.
If she does attend, she’ll be jetting back across the Pacific Ocean shortly after for a three-night spell at the Melbourne Cricket Ground in Australia from February 16-18.
News
Video: Taylor Swift is effortlessly LIFTED into the air by boyfriend Travis Kelce as the couple watch Dom Dolla set at Coachella
Taylor Swift and Travis Kelce dance during Bleachers set at Coachella. The ‘Cruel Summer’ singer is seen with her beau having a fun time with her beau watching Jack Antonoff perform with his band. Share this video: Video: Taylor Swift…
Rihanna brings her unique sense of style to Coachella wearing a quirky fur coat and thigh high boots to support partner A$AP Rocky at festival
Rihanna brought her unique sense of style to Coachella music festival on Saturday night. The singer, 36, slipped into a quirky fur coat and thigh high boots as she strutted her stuff around the star-studded event in California. She added a thigh-skimming black leather…
Taylor Swift wears New Heights cap to Coachella with boyfriend Travis Kelce as she supports his podcast – but Swifties face disappointment trying to get the $28 hat for themselves
Taylor Swift gave a shoutout to her new favorite podcast on Saturday night as she donned a New Heights cap alongside her boyfriend Travis Kelce at Coachella. The couple went to the music festival in California and were spotted dancing to Bleachers – her producer Jack…
Kim Kardashian is every inch the proud mother as she shares a clip of her son Saint, eight, making a buzzer beater at a basketball game
Kim Kardashian showed her affection for her son Saint by sharing several videos on her Instagram Story on Saturday. In the clips, the 43-year-old reality television personality’s eldest son, eight, was seen while participating in a basketball game and pulling off…
This Is TOO Much! Travis Kelce protectively wraps his arms around Taylor Swift while dancing in the crowd at Coachella
Fans were shocked to see Taylor Swift and Travis Kelce mingling amongst the massive crowd of festivalgoers at Coachella 2024 over the weekend. The lovebirds, both 34, were spotted dancing together during Ice Spice’s set on Saturday, which marked day…
Taylor Swift and Travis Kelce kiss and dance on Coachella stage to watch her BFF Jack Antonoff in rare public date night
TAYLOR Swift has been spotted at Coachella alongside her boyfriend Travis Kelce. The Shake It Off hitmaker was recorded backstage cheering on her pal, Jack Antonoff, 40, as he performed with his band Bleachers. 5 Taylor Swift and her boyfriend Travis…
End of content
No more pages to load