Read on to find out how Posh is building influence in the younger generations

SHE burst on to the pop scene 28 years ago as one fifth of the all-singing, all-dancing Spice Girls.

On Wednesday, Victoria Beckham turns 50 — no longer, perhaps, a “Girl” — but indisputably one of the most successful and influential women on the planet.

Victoria Beckham will soon turn 50Credit: GC Images

Posh will share her birthday with hubby David Beckham and other starsCredit: Getty
Victoria Beckham’s 50th birthday will be celebrated with two events. First, she will spend the day with her family, including husband David and their children Brooklyn, 25, Romeo, 21, Cruz, 19, and Harper, 12, at their expansive Cotswolds estate. Then, the following Saturday, she has arranged a gathering at an exclusive central London private member’s restaurant, where she will be joined by a close-knit group of 40 friends and colleagues. Despite speculation, only a “couple” of her former Spice Girls bandmates are expected to attend, disappointing photographers hoping for a reunion. The event has no specific theme, with a “smart-casual” dress code. Victoria, known for her fashion sense, will be wearing her own designs from her autumn/winter ’24 collection, showcasing her astute business acumen.

Champagne, tequila and a selection of fine wines including her favourite Chateau Mouton Rothschild, a snip at £3,000, will be on hand.

According to a source, despite Victoria Beckham’s starry and well-connected status, her 50th birthday celebration will not be extravagantly lavish. Instead, she values the company of her close family and friends more than anything else at this stage of her life. The celebration will consist of two gatherings: a small, intimate private dinner with family on the day of her birthday, followed by a sit-down dinner with approximately 40 guests the following Saturday. This approach, described as “suitably Posh,” reflects her down-to-earth nature despite her fame and success.

‘She’s never been fitter’

The celebration will include a presentation of a grand cake following dinner, serving as the main extravagant element of the event. David Beckham will deliver a speech that combines humor with heartfelt sentiments, accompanied by photos of Victoria spanning throughout the decades, all portraying her in a flattering light. The evening promises to be exceptionally memorable, and Victoria is eagerly anticipating it.

Among the expected guests are Gordon and Tana Ramsay, Eva Longoria, Emma Bunton, Mel C, and Marc Anthony, the former partner of J-Lo. David Beckham’s close friend Dave Gardner will also be in attendance, along with Victoria’s trusted hairdresser, Ken Paves, who will be responsible for ensuring everyone looks glamorous.

An Italian chef will cater to the 40 guests, offering a menu that may include dishes such as Dover sole and steamed broccoli, served within the opulent surroundings of the venue, adorned with high ceilings and elaborate chandeliers.

Her personal trainer, Bobby Rich, will not only be there but he is likely to have trained the fitness fanatic in the morning, ahead of the big day.

The club is beloved of the great and good of high society and the location testament to just how far Victoria has come.

A host of former PM’s are members and it’s a regular haunt of superstar actors, singers and even some royals.

There is also a cigar room, should Posh fancy one after dinner.

Fifty is something to be celebrated, this year will mark a real turning point in her professional life too

While she may now be “super excited” for the big bash, that is not to say — like the majority of women — she hasn’t struggled internally with turning 50.

A pal adds: “Obviously Victoria is human. No one dreams of hitting the big 5-0, and certainly she’s had to come to terms with this milestone.

“But nowadays it’s not the big deal it was once upon a time, just look at Jennifer Lopez, 54, Jennifer Aniston, 55, and Naomi Campbell, 53.

“Victoria has never been fitter in her life and looks incredible thanks to weekly facials and a skin regime to rival anyone. She is also as fiercely ambitious as always and has more incredibly exciting work lined up than ever before.

“Fifty is something to be celebrated, this year will mark a real turning point in her professional life too.”

Victoria Beckham is showing no signs of slowing down as she enters her sixth decade. According to her friends, her milestone birthday year will be one of her busiest yet, with plans to take on more projects and continue working grueling 14-hour days.

Her eponymous fashion brand, which struggled with losses for 13 years, has now turned a corner and is generating a healthy profit. Revenue has surged by 50 percent, and Victoria’s savvy marketing strategies, such as filming her own content from her bedroom to save on advertising and PR costs, have contributed to limited overhead expenses.

Recent financial reports revealed that she earned £200,000 in 2022, a figure expected to double by the same time next year. This upward trajectory reflects her relentless work ethic and commitment to her brand’s success.

Her signature £30 Satin Kajal eyeliner from her beauty brand, which comes in 16 colours, has been hailed as the “perfect piece of make-up” by fans.

Her inspired make-up tutorials have become a hit on TikTok, opening up her label to an entirely new generation.

Actress Eva Longoria is one of many celebs linked to the eventCredit: Getty

Victoria’s party guests may also include Emma Bunton and Mel CCredit: Instagram
Despite turning 50, Victoria Beckham continues to captivate Gen Z with her impeccably kohled eyes.

According to a source, this year will be monumental for Victoria Beckham Inc. She aims to elevate the House of Victoria Beckham to new heights, integrating her fragrance line with her existing fashion and beauty offerings.

Her online beauty brand is struggling to meet the growing demand, which is only expected to escalate this year. Additionally, her iconic clutch handbag, often seen worn on the hand, has sparked a wave of imitations from other designers. Every A-lister in town is vying to grace the red carpet in a VB creation, solidifying her status as a fashion icon.

“Her work ethic has always been ferocious and she is loving being a businesswoman.”

Of course, on a personal level, Victoria’s stock has never been higher either.

For years, and after the Spice Girls broke up, she was derogatorily dismissed as a Wag.

A social media icon

And while former England captain David was seen as the poster boy of Team Beckham, for years it was Victoria who was quietly keeping their gravy train going.

Despite her success, she has always been quite shy when it comes to publicity.

While David was happy to plug his brands, and was seen by millions as the “approachable” one of the duo, last year’s Netflix documentary on the ex-footballer showed VB in a whole new light and won her a fresh fanbase.

Her witticisms and self-deprecating turn of phrase have made her something of a social media icon.

And a meme of her insisting she was working class, only for David to poke his head through the door and demand she reveal what car she was driven to school in — a Rolls-Royce — quickly went viral.

Now she is in talks to feature in a documentary of her own.

It is sure to be a global smash.

This summer will also mark the couple’s 25-year wedding anniversary— and they have never seemed happier, or more (sickeningly) in love.

Talk of the couple renewing their vows have been dismissed, but another big bash could well be on the cards this summer.

‘Living her best life’

Despite Mel B’s persistent efforts, a formal reunion of all five Spice Girls for the 30th anniversary seems unlikely. However, they are planning something “low key” to commemorate the occasion later this year.

A friend adds: “Victoria will always be a Spice Girl, and is incredibly proud of the group’s history. They have a WhatsApp group where ideas for one-off performances are bandied around and, for Victoria, it’s a case of ‘never say never’.

“But for now, she’s focusing on her own work, and in the words of Gen Z, living her best life.

“Fifty promises to be the most exciting year yet — and there’s a lot for fans to get excited about that will get unveiled in the coming weeks and months.”

Until then, let’s all raise a toast to Mrs Beckham and her half-century.

Gordon Ramsay is rumoured to have an inviteCredit: PA

Trusty hairdresser Ken Paves will be in attendanceCredit: Getty Images – Getty

David’s best mate Dave Gardner will be thereCredit: Getty

J-Lo’s singer ex Marc Anthony is expected to attendCredit: Getty Images – Getty

Posh’s personal trainer, Bobby Rich, will not only be there but he is likely to have trained the fitness fanatic in the morning