Katy Perry may have a penchant for cupcakes, but the edgy singer channeled her goth side for the launch of her new make-up range.
The 31-year-old took to Twitter on Friday to announce her Katy Kat Collection for CoverGirl
Katy has been the face CoverGirl for years, but this is the first time she has served as an artistic director for a make-up line
The singer revealed that she plans on wearing a black lipstick from her collection to the Met Gala on May 2
The 31-year-old posed in black corset and matching black lipstick in a new ad debuting the Katy Kat Collection, her new collaboration with CoverGirl.
Although Katy has been the face of the brand for years, this is the first time she has served as an artistic director for a line, and her influence won’t go unnoticed.
Dark arts: Katy Perry models black lipstick and a sexy corset in her edgy new campaign for the launch of her Katy Kat Collection make-up line for CoverGirl
‘After several wonderful years of being the face, I now get to create the face!’ she tweeted on Friday.
Instead of playing it safe with her first ad, Katy went for a dominatrix-inspired look that included a fitted corset featuring cutouts, fingerless white gloves that show off her long black nails, and a small arrow in her ear.
The star modeled dramatic black winged eyeliner and matte black lipstick that are a sharp contrast to her porcelain skin.
Witchy woman: The 31-year-old, who is pictured at the Parker Institute for Cancer Immunotherapy launch earlier this week, said she wanted to ‘push the envelope with CoverGirl’ when designing the new line
Pin-up inspired: One of the make-up lover’s go-to beauty looks features red lips and winged eyeliner
Katy kept her black locks pulled back in a tight bun, leaving her face framed by her thick, bluntly cut bangs.
Speaking to Vogue about the range of matte lipsticks and mascaras, Katy said that she ‘wanted to push the envelope with CoverGirl’.
‘You know, a black lipstick or a blue mascara is very Tumblr—I told them, this is what’s happening online, this is what everyone’s Instagramming,’ she explained.
The star revealed that she gets all of her inspiration Tumblr, noting it is her preferred form of social media because it isn’t a ‘narcissistic social platform’ based on likes.
Something for everyone: The matte lipsticks range in shades, from the pretty pink and nudes to a very daring black and bright red
Preferred social media: Katy, who is pictured performing in Dubai in 2015, said she gets all of her inspiration from Tumblr
The Dark Horse singer already has big plans for the collection, which includes 13 demi-matte lipsticks and mascara in blue and black.
Katy said that she and her friends will be modeling the collection at Coachella this weekend, and she plans on picking a ‘theme for each day’.
‘One day we’ll be romantic Lolitas, the next day we’ll be vampires—and I’ll match my lipstick to that theme,’ she said.
Thinking ahead: Katy revealed that she will be wearing black lipstick from her collection to the Met Gala on May 2, and she already warned her boyfriend Orlando Bloom (pictured) that they won’t be able to kiss that night
Look of love? Katy and Orlando were first spotted getting flirty when they ran into each at The Weinstein Company and Netflix’s Golden Globe Party on January 10 (pictured)
Katy also plans on pushing the envelope at this year’s Met Gala on May 2, where she said she will be wearing the line’s Perry Panther, the same shade of black she models in her ad campaign.
However, her boyfriend Orlando Bloom, 39, may not be thrilled with her choice.
‘It will be really fun, and it’s super fashion, you know—you see it a lot on the runways these days. I already told my boyfriend we will not be able to kiss, unless he wants black lips!’
For fans who can’t wait to copy the star’s beauty looks, 11 of the 13 Katy Kat Matte Lipsticks are exclusively available on pre-order through Walmart, while the rest of the line will start rolling out in July.
