Billie Eilish announces third album ‘Hit Me Hard and Soft’ with special song inspired by her ex-lover

In addition, the pop sensation revealed the album’s cover art and declared that she will not be releasing any singles prior to the project.

Billie Eilish and her new album cover.


With her third studio album, which the 22-year-old pop diva finally revealed is due this spring in a social media post on Monday (April 8), Billie Eilish is getting ready to make an impact.


By releasing the album’s cover image, which shows the singer submerging herself in water seemingly only seconds after being thrown from the other side of a door that is visible at the top of the picture, Eilish revealed that Hit Me Hard and Soft will be out on May 17.


She enthusiastically commented the photo, saying, “MY THIRD ALBUMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHH AHHHHHHHHHH🥹🥹🥹.” “I am nervy and excited right now, it is crazy to be writing this 🫣”

Billie Eilish Announces New Album 'Hit Me Hard and Soft' | Us Weekly


The nine-time Grammy winner further stated that her brother Finneas produced the upcoming record, similar to her first two albums, Where Do We Go? (2019) and Happier Than Ever (2021). “I want to give it to you all at once,” she said, cautioning fans that she will not be releasing any singles prior to the project’s release.


“Myself and Finneas are incredibly proud of this album, and we can not wait for you to hear it,” she continued. “Love you, you love you, you.”


The announcement was made just hours after Eilish posted a spooky video teasering the album, in which she can be seen descending farther and deeper into a chasm of dark blue waves while futilely seeking for the surface with her hands. She appeared to be about to fade into nothingness when another hand entered the frame and grasped her arm.

Billie Eilish Announces New Album 'Hit Me Hard And Soft' - That Grape Juice


A track with a beat reminiscent of a computer game began playing, and Eilish played a gentle riff over it.


The “What Was I Made For?” artist accompanied the video with the words “READY?”


“I am TELLING YOU SOMETHING TOMORROW,” Eilish had stated on Instagram Stories a few hours before she shared the teaser.


The Oscar winner teased her next chapter with enigmatic billboards in Los Angeles and New York City, promoting what looked to be new lyrics, before to her big reveal. Some said, “I try to live in black and white,” “Did I cross the line,” and others said, “She is the headlights, I am the deer.”


In addition, Eilish just included all 100 million+ Instagram followers to her “Close Friends” Story, garnering her 7 million more followers in a matter of days. She has been sharing artwork with a blue hue and mysterious notes there that hint at an impending reveal.

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