Secrets of Diddy’s billionaire boys club: Rapper wooed Wall Street elite — who praised him as ‘genius’ before s3x-trafficking probe – For the love of money… people will do who and what | HO

Secrets of Diddy’s billionaire boys club: Rapper wooed Wall Street elite — who praised him as ‘genius’ before s3x-trafficking probe – For the love of money… people will do who and what | HO

Sean “Diddy” Combs aggressively marketed himself to the ultra-rich as he turned his edgy rap glamor into a billion-dollar fortune.

Billionaires told The Post he would cold email with business proposals, while other Wall Streeters acclaimed him as a “genius” and one CEO of the New York Stock Exchange called him an “inspiration” on a par with the Founding Fathers

Sean 'Diddy' Combs giving an interview at the opening bell of the New York Stock Exchange on April 3, 2006

Diddy’s status as a Wall Street tycoon in his own right was on show in 2006 when he rang the New York Stock Exchange opening bell.Getty Images

But after federal investigators raided his Los Angeles and Miami homes as part of what law enforcement sources have told The Post is a s3x-trafficking investigation led by the Southern District of New York, his career as an entrepreneur and investor is in jeopardy. Diddy has denied wrongdoing and called the probe “a witch hunt.”

Diddy was first declared a billionaire by hip-hop wealth expert Zack O’Malley Greenburg in 2022, but had coveted the status for years, telling Forbes in 1999, “I wanted to be very, very rich.”

Ronald Burkle and Sean 'Diddy' Combs posing for a picture at the Sean John Underwear launch party at Light in Las Vegas, Nevada on August 27, 2007

Diddy’s relationship with billionaire Ron Burkle appears to be his longest business relationship. In 2015, Diddy again teamed up with Burkle and Mark Wahlberg to buy now water company AquaHydrate.Johnny Nunez/

Along the way he acquired a Rolodex littered with bold-faced names: he partnered with billionaire investor Ron Burkle; was “mentored” by hedge fund guru Ray Dalio; had his fashion line sold in Macy’s and Dillards; went into business with alcohol giant Diageo; opened the New York Stock Exchange with Estée Lauder heir William Lauder; struck deals with Zac Posen and Liz Claiborne; 50% owned his own TV channel Revolt; launched a water range with Mark Wahlberg; and teamed up with Salesforce’s Marc Benioff to launch a black business marketplace.

In 2003, he sent the then owner of the Dallas Maverick Mark Cuban an email asking to design the uniforms for the NBA team, Cuban told The Post. They had never met so the cold email was a bold move.

For Diddy, it was a slam dunk to associate his new clothing brand, Sean John, with a pro sports team.

While Diddy took credit for the design, it was actually Diddy’s top designer who created it and Diddy signed off, Cuban said.

Dallas Mavericks center Erick Dampier taking a shot over Atlanta Hawks guard Royal Ivey during a basketball game at Philips Arena in Atlanta, 2004

Diddy asked to design the Dallas Mavericks’ uniforms in 2003, securing his Sean John clothing logo a place on an NBA team, and with it both respectability and TV exposure.AP

“We were an up and coming team at a time when pro sports teams didn’t do anything with entertainment industry people,” Cuban said.

“We never even met… we never did any follow up or anything beyond that,” Cuban said.

For Diddy — who had gone to Howard University to study business — a single deal with an NBA team gave him credibility that he leveraged for even more dealmaking.

But it was a two-way street: Diddy also used his own cache — the promise of entry into a world of celebrity — to attract investment for his projects.

The same year as his Mavericks deal, Diddy got Burkle, a serial investor worth an estimated $2.9 billion according to Forbes, to inject $100 million into his fashion range Sean John.

Michael Jackson, Sean P. Diddy Combs, and Ron Burkle posing for a photo at The Return of Gatsby 2003 MTV Movie Awards Post Party"

Michael Jackson (left), Diddy (center) and Burkle (right) attended an MTV party together in 2003. Burkle purchased Jackson’s ranch Neverland for $22 million in 2020.

It was to become Diddy’s longest-standing Wall Street relationship. After it was done, they partied with Michael Jackson — while Sean John became a fixture in Macy’s and Dillards stores.

The next year the rapper teamed up with Estée Lauder to create multiple fragrances, including one that was named “Unforgivable.”

Here’s what we know about the allegations against Sean “Diddy” Combs

Sean “Diddy” Comb’s homes in Los Angeles and Miami were raided by Homeland Security amid a possible connection with an ongoing s3x-trafficking investigation.

Authorities targeted the rapper’s homes to seize phones and computers, sources told The Post.

Combs was spotted outside a Miami airport slowly strolling back and forth Monday just hours after the raids, according to reports.

Brendan Paul, a music producer and basketball player, was arrested on drug charges at a Miami airport while attempting to board Combs’ private jet. Paul has been accused of being a “drug mule” for Combs in a federal lawsuit.

At least four Jane Does and one John Doe have been interviewed by New York prosecutors in connection to s3x-trafficking allegations and a RICO case, sources told Rolling Stone.

Combs’ ex-girlfriend Cassie (Cassandra Ventura) filed a lawsuit against him in November 2023 on several allegations, including rape and physical abuse for over a decade.

Combs and Cassie settled the lawsuit one day after she filed it.

In November 2023, the rapper was accused of drugging, filming and s3xually assaulting a woman on a date in 1991.

The lawsuit describes how Combs drove the alleged victim to a music studio “where she could not get out of the car” before taking her “to a place he was staying to s3xually assault her.”

A third woman filed a lawsuit against the celebrity in November 2023, claiming that he and singer-songwriter Aaron Hall took turns s3xually assaulting her and a friend in the early 1990s.

The woman, listed as Jane Doe in the lawsuit, claimed that a couple of days after the assault, Combs came to the home where she and her friend were staying and violently attacked her.

In December 2023, Combs was hit with a fourth s3xual assault lawsuit that accused him and others of s3xually assaulting a 17-year-old girl at his NYC recording studio after drugging her and supplying her with alcohol.

The move gave him instant social cache. It let him rub shoulders, lucratively, with a New York social dynasty and in turn gave their decades-old brand a fresh, contemporary glamor associated not just with rap music, but his celebrity-packed White Parties in the Hamptons.

The company was thrilled with the partnership and chief operating officer William Lauder said Diddy was a “man who has built a phenomenal reputation as a tastemaker in music, in fashion and in business.”

John Demsey, Leonard Lauder, Aerin Lauder, Sean 'P.Diddy' Combs, Jane Lauder, and William Lauder posing for a photo at the Estee Lauder and Sean John celebratory lunch

Diddy was feted by the Lauder family for their deal with him including (from left), longtime company executive John Demsey, chairman emeritus Leonard Lauder, and heir Aerin, board member Jane and executive chairman William Lauder.WireImage for MAC Cosmetics

Sean 'P.Diddy' Combs shooting a commercial for Estee Lauder on a beach in Saint-Tropez, France, alongside a woman under an umbrella

Diddy filmed a perfume commercial for Estée Lauder in Saint-Tropez.©2006 RAMEY PHOTO 310-828-3445

The Lauder and Macy’s deals were celebrated with Diddy ringing the New York Stock Exchange’s opening bell in 2003, a sign of his power and influence.

Analysts said Diddy was one of the first celebrities to essentially license his name to brands — and companies were able to draw on that to reach a more diverse group of customers.

In 2007, he was approached by the alcohol giant Diageo to become a brand spokesperson for its Cîroc vodka.

But he countered by proposing he become brand manager and chief marketing officer in return for a 50% profit share — and even had the business cards made up for his new role before the deal was done.

Sean 'Diddy' Combs speaking at a press conference to announce his new partnership with Ciroc vodka, standing at a podium with microphones in New York City, October 24, 2007

Diddy announced his partnership with Diageo for its Cîroc brand in 2007 at a press conference — after brazenly printing business cards for his new title before the deal was done.Getty Images

Sean 'Diddy' Combs hosting and performing at Palms Pool, Las Vegas, with Akon and Christina Milian, pouring Ciroc into a glass

The rapper was sure to make Cîroc part of his lifestyle, a win-win for Diageo and Diddy over the years. He no longer has any part of the business.Mr O / Splash News

The vodka brand agreed. He missed no opportunity to promote it — with the deal paying him nearly $1 billion over the next 15 years and turning Cîroc into a hugely successful brand.

The savvy negotiations led many in Hollywood to respect Diddy’s acumen. “He was a master entrepreneur,” one music business insider — who said the rapper was widely respected in Hollywood as a businessman — told The Post.

“He was a super intelligent hardworking guy and a genius at brands… he turned Cîroc into a billion dollar business.”

When he rang the NYSE bell in 2016 as a representative for Cîroc, then NYSE president Tom Farley said Diddy was “an inspiration” to him and similar to the Founding Fathers since they were both hustlers.

The comments were written up by Diddy’s own news website Revolt, which often reported favorably on its co-founder.

Rapper French Montana, Sean 'Diddy' Combs, and others ringing the NYSE Closing Bell, sponsored by Cîroc, on August 30, 2016.

Cîroc was once again the name behind Diddy as he and French Montana rang the NYS closing bell on August 30, 2016.Getty Images

Sean 'Diddy' Combs, President Diageo North America Dierdre Mahlan, and President NYSE Group Tom Farley ringing the NYSE Closing Bell

After standing beside Diddy to run the closing bell, the then president of the NYSE Tom Farley (right) said Diddy was an inspiration and on a par with the Founding Fathers.Getty Images

But the Diageo relationship ended in rancor in 2023 with Diddy accusing the multinational of racism; the case was settled in January with Diageo now sole owner of Cîroc and DeLeón tequila.

In 2015, Diddy again teamed up with Burkle and also with boyband heartthrob turned movie star Mark Wahlberg, to buy now defunct water company AquaHydrate.

Once again, Diddy promoted it energetically, appearing on both coasts with Wahlberg.

At least on paper, Burkle had the longest relationship with Diddy of any of his business partners. He has not commented on the allegations against Diddy.

Earlier this year Burkle, a one time close friend of former president Bill Clinton, was linked to another alleged s3x trafficker when he was listed in an unsealed court filing naming people associated with Epstein. There is no suggestion Burkle engaged in wrongdoing.

Mark Wahlberg and Sean Combs holding water bottles during their visit to 'Extra' at The Grove in Los Angeles on February 27, 2013.

Burkle and Diddy were in a three-way deal with Mark Wahlberg after buying AquaHydrate and pushing it energetically.Getty Images for Extra

Diddy also forged a relationship with Dalio, who as well as founding Bridgewater, the world’s largest hedge fund, has a personal net worth of $15.4 billion, according to Forbes, and has become a sought-after guru for his principle of “radical transparency.”

In 2017, at a Forbes gathering for the “100 Greatest Living Business Minds,” Diddy approached Bridgewater founder Ray Dalio and started peppering him with business questions.

Diddy was a frequent attender at business events. His celebrity rider included his own drink brands and “a young Thai coconut.”

Dalio tweeted in 2019 that Diddy “asked me to mentor him” and posted a slickly-produced video of a “recent mentor session of ours.”

Sean Combs and Ray Dalio shaking hands on stage at the Forbes Media Centennial Celebration in New York City, September 19, 2017

Ray Dalio (right) has said Diddy “asked me to mentor him.” Dalio has applauded Diddy as someone who wants to “help others.”Getty Images
″[H]e’s a real hero,” Dalio said. “And he wants to be a role model and help others.”

“The greatest joy I’m having now is helping other people to be successful, particularly helping people who can help a lot of people. Sean Combs, also known as @Diddy, is one such person,” Dalio posted, boosting Diddy to 1.3m followers looking for financial wisdom.

In 2021 Diddy teamed up with tech mogul Marc Benioff, CEO of Salesforce, who Forbes estimates to be worth $10.5 billion, to launch “SHOP CIRCULATE,” a marketplace for black-owned businesses.

That same year he launched a similar online marketplace, Empower Global.

Marc Benioff, wearing a Hawaiian shirt and a hat, known for his recent billionaire deal with Diddy's SalesForce

Diddy’s most recent billionaire deal was with Marc Benioff’s SalesForce.Marc Benioff/X

“Building Black wealth starts with investing in Black-owned businesses and giving entrepreneurs access to the consumers needed to build sustainable companies that can thrive,” Combs said.

He told Billboard magazine last year that he wants to collaborate with Byron Allen, the TV mogul, and billionaire Hollywood director Tyler Perry to create a “black-owned media conglomerate,” although neither struck any deals with him.

After Diddy was accused by his ex Cassie of rape, s3x trafficking, and domestic violence last November, and settled the suit without admitting her claims, brands began distancing themselves.

Macy’s, which still carried his fashion line, said they would stop selling his products. And 18 companies selling products on Empower are reported to have left the platform in recent months.

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